Media Partners
We leverage an extensive network of media partners to maximize visibility for your event throughout Northeast Georgia, including Lamar Advertising, Paciolan, and Lou Hammond Group.
Booking
Feel the Energy, See the Artistry
Located in the heart of Downtown Athens, GA, The Classic Center Theatre and Akins Ford Arena are where the thrill of live entertainment and unforgettable moments come to life.
As a premier performance center in Northeast Georgia, our venues and teams set the stage for world-class productions.
Reach
Powered by an in-house marketing team and database containing 200k+ contacts, The Classic Center and Akins Ford Arena deliver targeted campaigns that consistently convert reach into results.
Local Partnerships
Our campus is surrounded by a highly engaged ecosystem of local businesses, providing access to collaborative promotions and community-driven support.
As the newest venue of The Classic Center campus, Akins Ford Arena serves as the local hub for large-scale, high-impact events. With a capacity of up to 8,000 guests, the arena is designed to deliver flexibility without compromise - seamlessly hosting everything from headline concerts and touring productions to professional hockey and truck rallies.
Behind the scenes, performers enjoy an experience that matches the excitement onstage. Backstage amenities include private green rooms, dedicated locker rooms, drive-on loading-dock bays, and a backstage boutique - all designed to prioritize comfort and seamless production flow from arrival to curtain call.
Market & Media Resources
Green Room 1
The Classic Center Theatre has been a cornerstone of entertainment in Athens, Georgia, since its debut with the Broadway musical Cats in 1996. Its versatile space and state-of-the-art facilities support an extensive range of events, including Broadway-style productions, symphonies, comedy shows, and concerts.
With a capacity of 2,091 guests, the theatre elevates artistry in every form. It features exceptional sightlines, acoustics, and production capabilities, allowing performances to resonate both visually and emotionally.
Market & Media Resources
Unforgettable Experiences
"Your facility is amazing, and I always love coming there. Very thankful for the location and being able to park and then walk to fun restaurants. Thank you for another fabulous evening of entertainment!"
Theatre Patron
"We were so impressed with this venue as a concert space, and the acoustics were surprisingly great! Navigating this arena is so much easier than going to a traditional concert space where the walkways are cramped, and you have to walk a mile to find your seats."
Arena Fan
"The Classic Center is simply outstanding. We have been going for years and every experience has been positive and extremely enjoyable."
Theatre Patron
"Absolutely phenomenal experience from start to finish. The facility is beautiful, and it's evident that great care has been taken the maintain the property. Found the arena to be very accessible and a five-minute walk from our hotel."
Arena Fan
Friday, September, 25, 2026
Akins Ford Arena
Flatland Cavalry: Work of Heart Tour
With Special Guests Corey Smith and Wim Tapley & The Cannons
Thursday, November, 5, 2026
The Classic Center Theatre
Josh Turner: This Country Music Thing Tour
With Special Guest: Belle Frantz
Saturday, February, 13, 2027
The Classic Center Theatre
RuPaul’s Drag Race: Werq The World 2027 Tour
